The familiar silos of the Giambrocco food distribution facility mark the well-known corner of 38th and Brighton – just west of the underpass and cradled by the train. This is where a new development is underway between 38th and 35th – inspired by the history of the Giambrocco factory and dedicated to the harmony between grit and creativity that makes the River North Art District unique.
The Giambrocco name represents the spirit and work ethic that was integral to Denver’s growth after World War II. In 1940, Joe Giambrocco sold produce from a street stall in Denargo Market located just north of downtown in River North. In 1972 his son, Gary, joined the company and moved the business to the Wazee / Wynkoop location and served the restaurant industry across the metro area. With a strong work-ethic and attention to service, Gary Giambrocco grew the business for over 40 years.
The work-ethic and commitment to the community set in place by the Giambrocco family years ago serves as inspiration for the new development. New office buildings will foster large and small business growth. New plazas and public areas will create space for people to gather and exchange ideas. New residential towers will bring a 24-hour lifestyle to the neighborhood and connect the site to the rest of Denver with the nearby transit stop. It’s essential that the development not only take on the name but also uphold the entrepreneurial vitality of the Giambmrocco legacy.
Present day RiNo is brimming with an eclectic mix of creative businesses, artists, makers, and innovators and the district is shifting from an industrial hub into a celebration of emerging art and culture in Denver. The Brighton Blvd. corridor is the main arterial connection from the highway to downtown Denver, and now, with the addition of the new light rail station at 38th and Blake, it’s becoming a crucial gateway to our city.
OZ Managing Principal Rebecca Stone envisions the future of the Giambrocco site as, “A dense urban neighborhood that provides a full range of living and working options and is served by all modes of transit. This area adjacent to the 38th and Blake light rail stop, will be celebrated for the mix of historic and new buildings which curate the eclectic nature of the neighborhood making it a destination in Denver.”
The development will welcome visitor and Denverites alike, with over 500,000 square feet of Class A office space, over 350 residential units both affordable and high end, visible live-work artists’ studios, retail hot spots, walkable alley-ways, pedestrian-friendly plazas, lush native landscaping, a linear park, and of course, plenty of public art. Giambrocco will be at the heart of RiNo’s revitalization and will maintain the uncanny spirit of the art district, making a once neglected area into a safe, multi-modal, pedestrian friendly haven for people to live, work, and create.
“The River North (RiNo) district of Denver embodies the bustle of commerce, the vigor of production, the incubation of ideas, and the freedom of artistic spirit…we’ve embraced these diverse influences to create a neighborhood where it all works.”
-Bill Parkhill Developer/Visionary Tributary Real Estate