SmartWool is a successful sock and apparel company focused on products for outdoor sports that are technically outstanding, comfortable, and feature great design. Creating a new home for this company’s corporate headquarters meant designing more than just a new office. Their innovative space includes a showroom for new products with flexible seating areas gathered near a large fireplace and mobile product display areas. Employee work zones are focused on collaborative space, with a variety of areas to work and meet both indoors and out. During the renovation, selected architectural elements such as laminated wood columns were exposed and incorporated in the design.