In search of a new vision for their recently acquired Alhambra Hotel in Playa del Carmen, Sagebrush Companies (http://www.sagebrushcompanies.com/) and OZ are partnering in repositioning the hotel with interior and exterior design and branding. Centrally located on the beach in the downtown district at Calle 8, near the thriving pedestrian-focused 5th Avenue, the 30+ year old Alhambra Hotel will be radically revamped and expanded. Built by a single family over the past 3 decades, the plan is to add one full floor of rooms and an exclusive bar, pool amenity deck, and luxury suites on a rooftop level. Clean, modern treatments in textures and finishes, selective splashes of color, and unique furnishings will brighten the space along with opening up many perimeter and interior walls. The updated design incorporates a new signature restaurant and a grand two-story lobby featuring an iconic artwork that references a traditional Mayan loom. The “new” Alhambra will be known as The Carmen Hotel — an incredible place to kick back and relax in Playa del Carmen, the fastest growing city in Mexico.